Check WhatsApp and Facebook, the first thing we do nothing rise
Just look around in the middle of the street, on the bus or at a concert to confirm not know how to live without technology. As if that were not enough with the 41 times that, on average, consult our smartphone after day, nothing more wake up and just before to end the day we go to the apps IM to verify that no message was not answer. That says a study.
We can not resist the temptation. We feel the need to be connected from the first minute until the last day. This is demonstrated by recent studies on the use we make in Spain in our mobile phones.
Over 50% of those surveyed by Deloitte in the last Mobile Consumer Report 2015 say nothing awakening consult your smartphone. Exactly the same action done in the last 15 minutes of the day.
Of these, 40% reviewed instant messaging applications: just sound the alarm the first minutes of the day is to take a look at the messages that have come to WhatsApp with nocturnal. Then throughout the day, we consult your terminal an average of 41 times. No notification to stop us by the way.
However, this trend occurs in many other countries. In places like the United States , Australia or UK , the majority of smartphone users do not take five minutes to consult notifications that you could come at odd hours once awakened. In the case of Australia, 81% of respondents recognized that not even an hour elapsed since desperezan until grab your mobile.
Of course, at this point, in Spain the use of instant messaging apps are 27% above the average of other countries in the European Union. This has led to the use of SMS has fallen throughout 2015 and, in this regard, we are below the use made of them in other countries of the Old Continent.
Although these data invite to think the opposite, there are still those who prefer to call their relatives to know about them.
However, if we can save a few cents on the call, we do. Hence, during 2015 it has increased the use of VoIP calls. If only a year ago only 5% of respondents using this service, now 22% use technology to leverage the calls are much cheaper.
This explains why one of the aspects that users attach more importance to have a smartphone are tariffs for different operators. 24% of respondents recognized that the price of services was key in deciding which one or another company.
Of course, an important detail that should consider these companies is that more and more people are opting rates converged (linking the Internet, fixed, mobile and television), so operators must invest in them to retain the greatest number of customers.
When connected, 87% of Spaniards surveyed by Deloitte says it is better connect to wireless networks at home or work. For its part, the 4G connection is gaining ground on the 2G and 3G. In fact, 73% of users admitted to having experienced improvements in navigation thanks to this new technology.
And while 4G grows slowly, other innovations such as mobile payments just not convince the Spanish public. Less than half of respondents, only 34% would be willing to make purchases using your smartphone as a credit card in stores. Of course, 12% of them would have no problem in doing transactions of large amounts using this method of payment.
Another aspect that according to the Deloitte report also happy to Spanish users is the transfer of information to third parties.
Only 6% of respondents seem willing to share any information with any company. The majority opinion in this regard, which it shares 36% of those surveyed, is that it could share some of your information with only occasional business, but discriminately.
While in Spain we have received with open arms the new technologies and already has a smartphone in your pocket 88% of Spaniards (Singapore only this percentage exceeds 92%), we are still reluctant to share certain information.
Yes, there is something that we are clear: before finishing the day we’ll drop by WhatsApp and Facebook to see what we offer our associates, as we did when the day began.