How to Make Dropshipping Work for You
If you’ve ever been interested in owning your own business, but aren’t sure where to start, you may find that starting a company may be right for you. Most people are looking for ways to increase their cash flow while spending as little time as possible working a second job. With the increasing popularity of the side hustle, you may find that dropshipping is an option that can work, especially if you don’t have much money to invest in the process, just a whole lot of passion and motivation.
Dropshipping is an ecommerce business that allows you a great deal of flexibility, not only in where and when you work but also in what products you sell. If your online store wants to sell a product, it purchases the item from a third party and has it shipped directly to the customer from a range of drop shipping suppliers who produce, warehouse, and ship your orders. You can run your dropshipping business from home, using a computer and internet, and drop shipping can be offered to as retail and wholesale. Should you choose to increase your sales, you won’t have to worry about scalability. You can grow your business quickly and efficiently, with no concerns about production or shipping issues.
If this sounds good and you’re ready to give it a try, here are a few things to get you started:
Look to your product for inspiration in your company name and logo Utilizing the distinctive features of products you intend to offer is a great place to start when developing a business brand name, a logo, and other marketing strategies. Choose a business name that is both memorable and appealing, and is also a reflection of the products you will offer or the reason you started the business.
While you will want your logo to be as unique and clever as possible, remember that you will also want it to be memorable. Something too unusual or far-fetched or is disconnected from what you are selling. Determine how you want to represent your product or yourself, and use a play on words or a visual that can be a start for a great logo. Experiment with color, font, and overall design before settling on what you want.
Develop social media profiles and link them to your business website. Social media is a great place to start when getting the word out about your dropshipping business. Creating a Facebook business page takes just minutes, and you will be on your way to starting to raise awareness in your new entrepreneurial endeavor. From there, you may want to branch out and find ways to utilize Twitter, Instagram, and others.
You will also want to polish your business website. Creating a place where your consumers can go that is more than a traditional website for purchasing your product is important for building loyal consumers. The operative word of social media is “social,” and developing a space for your following to come together provides a sense of connectedness for your clientele. Consumers will come to your sites to engage with the content, and hopefully, they will enjoy learning about you, your products, and your community that they will become repeat customers. Even something as simple as posing a question or casting a video can open opportunities for you to know your target audience better and for them to learn about you and one another.
Use blogging and other relevant content to build your brand. Blogs provide you with a unique opportunity to get into a topic with some depth and breadth. Short tweets and concise facebook posts are a draw, but sustaining your business for the long-term means finding things that are interesting about you and what you do. Post videos that show your product being used. Develop your FAQ into longer articles. Repost relevant content from bloggers in your industry.
The visual aspects of branding include more than the logo, the color, and the look of the product. A brand is more than the sum of all of its parts. Look to a blogging platform like WordPress to help you get started developing content about the things you know best: your personal story, your brand mission, and even your company policies.
Utilize dropshipping tools that will help you free your time. There is a great deal that goes into building an ecommerce business, even if yours is a dropshipping company and you don’t have to deal with production and shipping. You may have developed an attractive website, a creative brand name, and clever logo, but using drop shipper’s automation tools will help you capitalize on the time and resources you have, allowing you to do cool things like being a guest on a podcast, guest write for other blogs in your industry, or be interviewed by others. Going out of your own circle and comfort zone will allow you to gain exposure to thousands of potential customers, as well as garner leads for other social media opportunities that will grow your online presence and lead to sales.
What questions would you ask an established dropshipper? Feel free to post your thoughts below.